Hello! I am a Seattle native who has dedicated my professional career to music and technology. I am passionate about supporting artists and to making the world a better place. My background includes 15 years in international sales and marketing at major music label Geffen Records and over 15 years at Microsoft in a variety of music roles including business development and marketing. After founding Calio Music in 2017, I’ve been fortunate to create a business licensing music, advising partners, and providing management and artist services for bands.

I’m currently on the Board of Directors and on the DEIA sub-committe at STG (Seattle Theatre Group) and am the President of the Austrian-American Council of Washington State. In recent years, I was honored to sit on the community advisory board at KEXP, graduated from Leadership Music in Nashville, and served on the Music Biz board.

If you have a project you need help with, please let me know. I’d love to hear from you!

For more information about my work history, please take a look at my LinkedIn page.

Christina, christina@caliomusic.com, 425-591-5775

EXPERIENCE INCLUDES

Geffen Records, International Sales and Marketing

Microsoft, Biz Dev & Marketing at Windows, MSN, Xbox

Fender Musical Instruments VP Digital Marketing

Calio Music, Music + Tech Consulting

Leadership Music, Nashville Class of 2010

Popins, Co-founder

Seattle Theatre Group (STG), Board member and DEIA

Austrian American Council, WA State Chapter, President

MORE ABOUT ME

 Over the last four years, I’ve been the co-founder at Popins, an AR/VR startup producing 3D photorealistic spatial holograms and live streams of influential creators. In 2017, I established Calio Music, a consulting service focused on fartist support, business strategy and partnerships, and music licensing and support for Code.org, which delivers computer science ed worldwide with a focus on girls and underrepresented students. My background includes a decade in business development at Microsoft leading music initiatives and over 10 years at Geffen Records in international sales and marketing. I am the President of the Austrian-American Council of Washington State and a board member of STG (Seattle Theatre Group). I have two talented beautiful daughters and live in Seattle with my one-of-a-kind artist and husband Joie (7Horse, dada) and menace of a cat, Beeb.

As a music and tech exec turned entrepreneur, I am dedicated to making a positive contribution to artists, the fan experience, and entertainment industry. My love of music took me from Seattle to Geffen Records in LA before the PNW called me home. I have demonstrated excellence in building and executing plans to achieve goals, developing strategic partnerships and working with developers and engineers. I am comfortable initiating, navigating and negotiating complex licensing agreements, budgets, administrative tasks, and teams. A self-starter, I thrive in a busy environment, am flexible and adaptable, and like being involved in a diverse set of projects. Some career highlights:
• Developed ground-breaking deals and maintained relationships with music services and labels to meet the changing needs of artists, businesses, and fans.
• Partnered with artists and affiliate companies globally to lead artist development and music sales through marketing, public relations, advertising, public speaking, touring, and media.
• Quadrupled weekly subscription trials with half the budget over the previous period through initiation and execution of Black Friday and Holiday 2017-18 campaigns, Android/iPad app launches, affiliate program.
• Managed and nurtured 11-person team responsible for CRM, SEO, Paid Social, Affiliate & Retail Sales, Copy, Editorial, and Design.
• Founded Calio Music to provide consulting services. Licensed hit music for non-profit Code.org resulting in 350 million+ streams. Artist services include distribution, tour promotion, radio, PR, social, paid media, creative, and marketing.
• STG board, Leadership Music, Music Biz board, KEXP community board Vice-Chair.

RECOMMENDATIONS

Hadi Partovi: Founder, Code.org, Angel investor: Facebook, DropBox, airbnb, Uber, Boards: Axon, MNTN, Founder, Code.org

“I worked with Christina both during her time at Microsoft, and also when she helped Code.org license music to build our Hour of Code: Dance Party tutorial. She is a collaborative and driven at business development, and she knows the inside and out of the music licensing business, which is a rare combination. I’d recommend her to anybody, especially in tech, that is trying to make inroads in the music business.I worked with Christina both during her time at Microsoft, and also when she helped Code.org license music to build our Hour of Code: Dance Party tutorial. She is a collaborative and driven at business development, and she knows the inside and out of the music licensing business, which is a rare combination. I’d recommend her to anybody, especially in tech, that is trying to make inroads in the music business.”

Michael Duffy: Dorector, Social and Digital Strategy, Carolina Panthers

During Christina's tenure at Fender, it was one of the most positive times I'd had through more than 8 years at the company. Christina was an excellent motivator and communicator, with the ability to build a diverse team that consistently worked in sync as we executed various marketing campaigns. I was very appreciative of Christina's willingness to consider suggestions and empower me as a direct report, while also providing key guidance and mentorship. Team meetings were productive and fun, and I know we did great work under her leadership. I would welcome the chance to work with Christina again!

KATHY STYPONIAS: Exec. Tech Strategy & Ops. Leader | EPMO | Strategic Partnerships | x-Microsoft, HBO, WarnerMedia | Cross-Functional Collaboration | Change Agent

“Christina worked on my team for three-plus years managing the music industry relationships. At Microsoft, that was no easy task given that there were several divisions that engaged with the industry on several products and/or services. This was true for many industries but because Christina was so well connected both within the industry (she was known and well-respected at each and every major record label from teh C-suite on down), as well as within the company. Christina excelled at building internal relationships, understood the goals that the company was trying to reach as a whole and therefore, made the music industry's engagement with Microsoft far easier and more importantly, mutuallly beneficial and effective. She was relentless in being the champion of the industry within Microsoft and vice versa. I truly and wholeheartedly believe that many of the things Microsoft was able to accomplish in the music vertical would not have happened had Christina not been there. She was a huge asset to my team and to whatever organization she joins.”